It all began in 1988, in San Benedetto del Tronto, with the opening of the first Anna Virgili boutique. From the outset, the objective was clear: to select the best brands of handbags, accessories, and luggage, and to offer each customer an authentic, personal shopping experience, curated in every detail. A place where quality is tangible, taste takes shape, and service truly makes a difference.

Today, Anna Virgili is an established company with 21 multi-brand stores distributed throughout Italy. Each store maintains the same attention to detail, the same dedication in brand selection, and the same passion that brought the project to life over thirty years ago.

Timeless beauty, style, functionality, and continuous research still guide every choice we make. Our values have remained the same. Only our network has grown.

Behind Anna Virgili is the Anna Virgili Group: an Italian, family-run business led by the Gaetani family, which over time has transformed a historic brand into a structured and continuously evolving retail group.

Growth built with method — territorial analysis, attention to local markets, accurate selection of each project — without ever losing its original character: the solidity of a family business, with a long-term vision.

Today, the Group manages and develops a network of 56 points of sale distributed throughout the national territory, through eight different brands in terms of style and positioning: Anna Virgili, DUDE21, Guess, Swarovski, 1ª Classe Alviero Martini, Motivi, Oltre and Fiorella Rubino.

A single philosophy, multiple identities — each designed for its own market, all built on the same approach: structured growth, valuing every project and every territory in which we operate.

Anna Virgili is also a brand owned by the Group: bags, accessories, and small leather goods 100% Made in Italy, with contemporary silhouettes and selected materials.

A brand born from the same culture of selection that built the retail chain — and which today naturally lives in our stores, alongside major Italian and international names.